What is Oblique Forecasting?

The business of businesses.

A newsletter predicting societal, commercial and nonessential trends. A curated list of news and links to help you understand where the needle is pointing, across industries such as AI, beauty, fashion, finance, food, social media, tech, and wellness.

Out every Wednesday.

Sent with love from Paris.

Who writes it?

I’m Esther Moisy-Kirschbaum. With a fashion design and writing background, I’ve worked in e-commerce, advertising, and media. I currently write and edit the Magma Newsletter, specialising in business trends.

French-born, I’ve lived in Istanbul, London, Berlin, Vilnius and Dubai. This is important as it guides my understanding of different cultures and informs how I see the world to extract patterns. Next up for me: I bought a secondary home in Sicily.

More about me and my work here.

You can also follow me on Instagram.

Who is it for?

Anyone passionate about staying ahead of the curve. This newsletter is your golden ticket.

More specifically, you’ll find it valuable if you work in venture capital, marketing, and media—fields where staying informed means staying competitive. Whether you're making deals, crafting campaigns, or shaping narratives, Oblique Forecasting’s insights are here for you.